Guest Blogging isn’t dead just yet

About two years ago, guest blogging was thought to be a thing of the past. As a matter of fact, Matt Cutts from Google told the blogging world to stop guest blogging for getting backlinks because it was futile. That was mostly due to the problem of spam and low-quality content in some guest blogging venues. Bloggers were told don’t guest blog and don’t use guest posts on your blog for content on your site.

What should you know about guest blogging?

  • Good quality content boosts your SEO and helps boost your blog and your posts for guest blogging. What Google hates is spam content that is repetitively spewed across some websites. That is what’s dead.
  • Obtaining links from authoritative sites is ideal for getting better domain search ranking. Unless a site has a “no-follow link”, that isn’t helpful.
  • Social media sharing from top-rated, popular, trendy accounts comes with perks.

However, that whole guest blogging is dead ordeal was overly exaggerated – mostly due to spam and repetitive content that offered no value.

Here is why guest blogging or posting isn’t dead:

  1. Guest Blogging Reputation is Important

If you read blogs at all, you will notice that there are several guest bloggers out there across the blogosphere. HubSpot, Forbes, Harvard Business Review, MarketingProfs, and other highly visible and reputable websites use guest bloggers.

When you stick to reputable and credible blog sites, you will benefit from it. You get your own byline and you get to showcase your writing talent and be an authority in your industry. An important aspect of guest blogging is to learn the guidelines, terms of use, and rules for each site that offers guest posting.

  1. Authoritative Links to Your Site

Links from authoritative sites are important for getting a higher domain search ranking. Your domain name is important to search rankings. Your domain name should reflect what you do, or what your site is about. It can be clever or simple, but it needs to work with what you do.

You must take care not to be too generic or try to make it industry-specific or your domain will get lost amongst the competition and millions of search results. If you do use something too generic, you can fix it by using page title tags, H1 tags, and very specific and targeted meta tags.

A Moz survey regrading search engine ranking factors proved that links to a site and page are more important than your on-site factors.

This is one reason that guest blogging is crucial to your SEO and for getting traffic to your website.

  1. Social Sharing from Influential Accounts is Vital

Everyone knows that virtually anything can go viral through social media sharing. Even some of the worst images and videos make it there. Social median channels like Facebook and Twitter still make the best outlets for sharing. If you guest blog with a site like TechTarget, you may find they are good about social sharing guest bloggers’ work. Once that happens, retweets and more Facebook shares continue from those popular social media accounts.

Google loves it when content gets retweeted and re-shared through social media through influential accounts. It makes the content more credible to the search engines.

Once you engage in guest blogging for the right sites, using quality content, and sharing on social media, your blog will climb the SEO ladder to success.

This article was contributed by Fred Harrington.

5 Tips For Avoiding This Year’s Tax Rush

Tax season has a reputation for being a dreaded nightmare for almost everyone, businesses included. Many end up in a last-minute rush to file taxes which makes them prone to mistakes.

Not being well prepared come tax season is like opening your textbook for the first time to study the night before your final exam. It’s possible but not highly recommended.

Here are some simple tips that can keep you on track before and during tax season in order to avoid the unnecessary headache of rushing to do your taxes.

Be prepared

When it comes to filing your taxes, whether you are a single person or a company, procrastination will always do more harm than good. It is always a wise practice to be as prepared as you can possibly be in order to decrease your workload when tax season arrives.

Being suitably prepared means a few things:

  • Have all your tax records at your disposal in advance
  • Make sure you have the right forms
  • Consider if you will be using software or enlisting the services of a tax expert
  • Draw up a list of your personal information
  • Figure out what your options are in the case of a refund

Be organized

Organization is very important in order to speed up your filing of taxes and save yourself a great deal of frustration during tax season. Have a system to keep track of your records and receipts and you will most definitely be thanking yourself later.

For businesses, all activities should be logged in a document that can be easily retrieved. The last thing you want to do is miss any deadlines and organizing beforehand will prevent this without much difficulty.

File electronically

Let’s face it: no matter how comfortable we might still be with pen and paper, doing things digitally is just so much faster and less headache-inducing. Doing a paper tax return is nothing but a nuisance.

Papers forms tend to be overly-complicated and there is a greater chance of making a mistake or something getting lost. Not to mention the response time will be quicker if you choose to file your taxes electronically.

Hire an expert

As mentioned earlier in the section on being prepared, you may want to consider hiring an expert to do your taxes for you. While this might not be the most affordable option, it certainly is the least stressful and most time-saving.

You may even want to hire an expert after you’ve got everything done on your own to go over any mistakes you may have made. Having a second pair of eyes is an advantage in any situation.

Use a tax preparation software

A more cost-efficient option than hiring an expert, but nonetheless reliable, is using tax preparation software. Using software will considerably simplify the process for you including taking away the need for you to figure out which forms to fill out.

Most tax software is easy to use and once you have all your documents in order, it will take you almost no time to do your taxes. There also exist several options of software to use, both free of charge and for a fee.

Summing up

Avoiding the rush during tax season is all about being prepared, being organized and weighing your options such as filing electronically, hiring an expert and using tax preparation software to speed up the process. With these simple tips in mind, you may even welcome the incoming tax season with open arms.