How many times do you read the notifications or alert messages that you receive on your mobile phone? “Not many” or “hardly any” is likely to be a popular answer. So, when you have a mobile app idea and hire a mobile app development company to design the app, the design of your mobile app notification system should be a challenge that you discuss at length.
The reason? When you as a user do not remember which are the apps whose notifications you read, you need to be really smart with your app if you intend to make your app users take notice of your notifications. And, notifications are often ignored because they do not offer value for the interruption caused and their increased frequency leads to a feeling of irritation among app users.
But, as an app owner, you need notifications to inform your users about great deals, app crashes, major updates, and so on. So, how do you provide these notifications without harming your app’s user experience? Let us look at some of the best ways to design a good mobile app notification system with the help of your Android or iPhone app development company…
Tips to Remember While Designing Your Mobile App Notification
Understanding the Need
You need to think as a user and not as an app owner when you start planning the design of your app notification system with your development team. Only then will you be able to understand the need to have notifications that are not a burden on the user.
For example, having notifications for every small error in the app may irritate the users, especially in cases where no user action is required. So, the ideal way would be to only have notifications when information needs to be shared to help users recover their app from any major errors, i.e., when a user action is required. In such scenarios, the notification will add more value to the user experience and will make it easy for the app owner to ensure the smooth working of the app.
Being Relevant and Timely
Your notifications are likely to be paid heed to if they are relevant to the users. Hence, during the app design stage, you must study various product usage reports, user behavior stats, and other such data collected for your app’s target audience. This will enable you to make more relevant notifications for your target audience and will improve the conversion rates.
Also, the notifications must be sent at an appropriate time, for example when users are most likely to see them. It is obvious that you should not send any kind of notifications during the night. You can use user statistics to get data about different time zones for your target audience and to understand at what times your users are more likely to look at your notifications.
Avoiding Spam and Ensuring Clarity
One of the major reasons why people do not look at notifications or alert messages is that most of these notifications appear to be spam that contain words like “Free” and “Won a Prize”. So, avoid using such words in the content part of your messages.
At the same time, do not make your notifications too long or complex. No one has time to decode the hidden meaning in your app notifications. This is why you should work harder on ensuring that your alerts contain crisp and clear content that is easily understandable by your target audience.
Many app users become irritated when certain apps start throwing large notifications that distract them from what they were doing on their mobile devices. Often, the users will delete the apps that interfere way too much due to large notification views that pop up on their screens.
You do not want your app users to even think about uninstalling your app, right? So, it is best for the third-party app development company that you hire to build a notification system that informs the users about anything really important by causing least interference. A good way is to show small notifications (slide through) that fulfill the purpose of keeping your app users informed.
A good option to win the confidence of your app users is to keep your notification system open for customization. This implies that you must empower the users to select the content for the notifications they receive. Once your users select the way in which they receive the notifications, they will feel happy to check out any timely notifications that the app sends.
We hope that the above shared information about designing an acceptable app notification system proves valuable to your company. Feel free to share any other related tips that may have worked for your mobile app users.