Owning a business comes with a lot of responsibility. Every business today has to have some type of website for their consumers. When it comes to creating a website, many business owners simply think that the domain name is not that important. However, a domain name is very important for your business.
When coming up with a domain name there are several things that you will want to consider in order to select the best domain name for your company. Here are 5 tips for choosing a winning domain name.
1 Make it Unique
When it comes to choosing a domain name it is important to make sure that you choose one that is unique for your brand. Choosing an iteration of a popular brand or blog or anything else can have disastrous results. For example, you cannot expect search engines to direct people to your page starwar.com instead of directing people to sites related to the popular movie Star Wars.
2. Keep it Simple
It is much easier for someone to remember a shorter domain name. It is also easier for people to type it in. If you currently have a good website name, but it is a bit long, try to shorten it a bit. Some examples of popular brands that have shortened their names for their domain name include the Huffington Post, which is shortened to HuffPo and PopSci, which is shortened from Popular Science.
3. Choose a .com
It is a good idea to choose a .com for your domain whenever possible. A .net is also a good choice as it voices authority. If your domain name is not a .com or a .net you could lose out on type in traffic.
4. Keyword Use
It is important to use keywords sensibly when it comes to your domain name. While having keywords in your domain name can help, it can also hurt your brand if you over do it. In fact, an exact keyword match for a domain name does not have much of a ranking factor any longer.
5. SEO and Brandability
Domain names that have niche related keywords tend to do very well. A domain name such as technologyreview.com or seoblogtips.com make it easy to determine what the site is about, which results in higher search results.
When it comes to SEO it is also important to consider the brandability of the domain name as well. Choosing a recognizable brand name combined with a good niche keyword is the best way to go.
If you need some help coming up with a winning domain name, Marketing.club provides a great online tool to help you find a name for your website, product, or business. Choosing a domain name is a very important aspect for any business that wants to succeed and calling in professional help is a good idea.