Getting into graphic design is a fulfilling, interesting way to make a living. It puts your artistic talent and creativity to good use. If you’re thinking about getting into a graphic design career, read this article first so you’ll have a good launching-off point. You’ll need all the tips you can get if you want to avoid doing logos on Upwork for slave wages and instead make some serious dough in what can be a highly lucrative career.
Without further ado, let’s cover 5 smart tips you can use to boost your budding graphic design career.
#1. Establish Feedback and Get a Web Presence
Get a web presence first of all. You need a website and lots of feedback on freelancer marketplaces as well as aggregated on your website. Positive reviews will help you sell yourself in a big way. Even with a fantastic portfolio, prospects want to see what other paying customers have said about your work and the experience of working with you.
#2. Listen to Clients
Communication is central to design. Without an open, solid line of communication, you can end up wasting a lot of time, energy, and effort. If you know what the client wants beforehand, you’re much more likely to save time and keep them happy. Have them prepare a very detailed brief before you ever start the project. Failing that, come up with a lot of easy sketches beforehand that they can select from. That will save you a lot of time and energy.
#3. Get a Macbook
Apple has always been a favorite brand for the graphic design community. From its earliest days, Apple set itself apart by being the best computer brand for the graphic design professional. Worried that they’re too expensive? You can buy refurbished Macbooks here.
#4. Educate Clients
Clients hire designers because they don’t know about design themselves. They’re delegating it to you. They’re putting their success in your hands. That can be scary and nerve-wracking for even the most steely-nerved client. To make them feel better about the whole process, educate them. Tell them about your design process, why you’re making the decisions you’re making, and speak in a language they can understand. You don’t want to get bogged down in the details, but just tell them enough to get them excited, confirm their choice in you, and put them at ease about hiring you.
#5. Keep Learning
The design field is changing all the time. To stay relevant, in-demand, and hirable, you need to keep up to date with the hottest blogs, newsletters, software, and designer networks – both online and offline. Whether it’s a Facebook group or a designer meet-up, stay in constant contact and communication with other successful people in your field. No man is an island, and you’ll even make some friends along the way!
That’s all, folks! If you’re a budding graphic designer, stay positive. There is plenty of growth in your field. Software, the web, and apps are becoming more visual in nature, executives are seeing the importance of design to ROI, and design has become an important way to stand out in the marketplace. That means there are plenty of businesspeople out there ready to put you to work!