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The Basic Benefits of Business Branding with Social Media

Can you imagine thinking that social media was simply a fad that would fade away? Well, there was a time when business owners, even the big corporate giants, thought social media was for kids and that it would be a passing fancy. These skeptics have been proven wrong over the years to the tune of social media growth to more than 2 billion users across multiple active social media platforms.

Today, the major players in social media, like Facebook, Twitter, Instagram, and LinkedIn are marketing giants that provide businesses with valuable information and demographics about their customers. Most of your interactions across social networks is free, unless you choose to advertise, which is a topic for another time.

Social media for business branding is not optional anymore. It’s imperative.

How can social media benefit your business?

  • Valuable Data – The real-time data on social networks is of great value to your business. Every day, here are millions of Twitter Tweets, Facebook Likes, and Instagram images and videos shared by users. Behind all this interaction lies a lot of information about them, including what they like, who they are, and how they feel about various brands, like yours. By ‘listening’ to your followers and customers and engaging with them daily, you can make smart business decisions by paying attention.
  • Rich Customer Experience – Because social media allows you to engage and interact with your customers, you can better serve them. You can answer their questions, address their concerns through public comments, in private messages, or by hosting a Q&A session once a month. Showing you’re human, shows them you care about their satisfaction with your brand.
  • Brand Awareness – Improving your brand awareness is one of the major benefits of engaging on social media. Social channels make it easier for your customers and potential customers to find you. It’s likely they will connect with you, which results in a better customer relationship and higher retention.
  • Increase Web Traffic – Your blog and website can be promoted via social media channels, which helps boost your overall traffic. Your search rankings will also be improved with the increased social media interactions like retweets and shares across channels.
  • Fast Way to Share Content – Social media is now the fastest and most effective way to share content to a local to global audience. Every single day is another opportunity to provide a unique and special experience to your audience and customers. Content curation, social engagement, and liking content meshes together to boost your brand. If you cannot engage daily, you can outsource some tasks or find a reliable automation tool to automate some of your menial tasks. Remember, the end goal is to interact as humanly as possible.

Social media also allows you to generate more targeted leads, run targeted ads that offer real-time results, learn what your competitors are doing, geo-target content, and build amazing customer relationships.

If you’re not using social media channels to boost your brand, you’re behind your competitors. Simply put, social media is crucial to your business.

Article by The Small Business Blog

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Why Evaluating Website Worth is Important?

By now you are surely versed that websites play a cardinal role in any line of biz. It’s like having a virtual business card. There’s no doubt that it allows more access. Think about it – humdrum retail centers and stores have an opening and closing time scheduled. However, a website is open for customers round-the-clock. That’s not it – any person from anywhere across the globe can drop by and check for products and services. This obviously implies a broader target market and tons of more potential customers than usual. In a nutshell, a site that’s good is bound to roll in a healthy revenue stream.

Are you planning to cash in your site for some real big bucks? Frankly, it is quite a debate! There’s contra-distinct views from different people. However, if you get your steps right, you might just clinch an awesome deal and pave way for an even lucrative business. One of the most crucial steps though is estimating your website worth. Without forging ahead with this step, you will certainly end up calling the wrong shots.

Bear in mind, there has been consistent nights of hard labor invested to hike up your site’s performance and popularity. From keeping tabs on every new modification brought on boards to doing everything within or beyond reach to maximize the website’s revenue and audience potential, a lot of sweat has been put into the site. Trading off without knowing the site value is a downright foolish idea. For your aid, there are abundance of website value calculators up for grabs online. It’s not a machine but a provision available online to help figure out a site’s potential value. Speaking of which, are you even aware of the factors that decides the value of sites up and running? If not, here’s a quick read through:

  1. Creating a website from the scratch is not a cakewalk. Ofcourse a good interactive design play a big role in its success, but fixing upon the most looked upon domain name surely hits high grades. For example, dot com is like the leader in the pack. It’s crowd-favorite and is any-day clicked upon more compared to .biz, .org and many others. Therefore, if you are interested to maximize your website value, choose and call shots for the best domain.
  2. ‘Content is king’ – surely you’ve bumped into the line a zillion times. Well, it is a gospel truth. When a website is enriched with good quality contents that are informative, original and spills beans on the targeted subjected in a fascinating style, the site is bound to be a big hit. It makes SEO a plain-sailing and search giants love websites that are amazingly optimized. It surely adds to your site worth and gives your site a good push to hit to the top off the charts.
  3. A very crucial factor determining the value of websites is its traffic. If a site rolls in colossal counts of traffic every-day, it is expected to be a dwelling house of potential customers. Cherry on the cake – revenues from advertisements and direct sales flow in naturally.

So, don’t just settle for any amount against your flourishing website. Use platforms like siteworthchecker.com, get your job sorted and clinch the best deal ever.

Find out your website’s value today at siteworthchecker.com