5 Tips For Choosing A Winning Domain Name

Owning a business comes with a lot of responsibility. Every business today has to have some type of website for their consumers. When it comes to creating a website, many business owners simply think that the domain name is not that important. However, a domain name is very important for your business.

When coming up with a domain name there are several things that you will want to consider in order to select the best domain name for your company. Here are 5 tips for choosing a winning domain name.

1 Make it Unique

When it comes to choosing a domain name it is important to make sure that you choose one that is unique for your brand. Choosing an iteration of a popular brand or blog or anything else can have disastrous results. For example, you cannot expect search engines to direct people to your page starwar.com instead of directing people to sites related to the popular movie Star Wars.

2. Keep it Simple

It is much easier for someone to remember a shorter domain name. It is also easier for people to type it in. If you currently have a good website name, but it is a bit long, try to shorten it a bit. Some examples of popular brands that have shortened their names for their domain name include the Huffington Post, which is shortened to HuffPo and PopSci, which is shortened from Popular Science.

3. Choose a .com

It is a good idea to choose a .com for your domain name registration whenever possible. A .net is also a good choice as it voices authority. If your domain name is not a .com or a .net you could lose out on type in traffic.

4. Keyword Use

It is important to use keywords sensibly when it comes to your domain name. While having keywords in your domain name can help, it can also hurt your brand if you over do it. In fact, an exact keyword match for a domain name does not have much of a ranking factor any longer.

5. SEO and Brandability

Domain names that have niche related keywords tend to do very well. A domain name such as technologyreview.com or seoblogtips.com make it easy to determine what the site is about, which results in higher search results.

When it comes to SEO it is also important to consider the brandability of the domain name as well. Choosing a recognizable brand name combined with a good niche keyword is the best way to go.

If you need some help coming up with a winning domain name, Marketing.club provides a great online tool to help you find a name for your website, product, or business. Choosing a domain name is a very important aspect for any business that wants to succeed and calling in professional help is a good idea.

Guest Blogging isn’t dead just yet

About two years ago, guest blogging was thought to be a thing of the past. As a matter of fact, Matt Cutts from Google told the blogging world to stop guest blogging for getting backlinks because it was futile. That was mostly due to the problem of spam and low-quality content in some guest blogging venues. Bloggers were told don’t guest blog and don’t use guest posts on your blog for content on your site.

What should you know about guest blogging?

  • Good quality content boosts your SEO and helps boost your blog and your posts for guest blogging. What Google hates is spam content that is repetitively spewed across some websites. That is what’s dead.
  • Obtaining links from authoritative sites is ideal for getting better domain search ranking. Unless a site has a “no-follow link”, that isn’t helpful.
  • Social media sharing from top-rated, popular, trendy accounts comes with perks.

However, that whole guest blogging is dead ordeal was overly exaggerated – mostly due to spam and repetitive content that offered no value.

Here is why guest blogging or posting isn’t dead:

  1. Guest Blogging Reputation is Important

If you read blogs at all, you will notice that there are several guest bloggers out there across the blogosphere. HubSpot, Forbes, Harvard Business Review, MarketingProfs, and other highly visible and reputable websites use guest bloggers.

When you stick to reputable and credible blog sites, you will benefit from it. You get your own byline and you get to showcase your writing talent and be an authority in your industry. An important aspect of guest blogging is to learn the guidelines, terms of use, and rules for each site that offers guest posting.

  1. Authoritative Links to Your Site

Links from authoritative sites are important for getting a higher domain search ranking. Your domain name is important to search rankings. Your domain name should reflect what you do, or what your site is about. It can be clever or simple, but it needs to work with what you do.

You must take care not to be too generic or try to make it industry-specific or your domain will get lost amongst the competition and millions of search results. If you do use something too generic, you can fix it by using page title tags, H1 tags, and very specific and targeted meta tags.

A Moz survey regrading search engine ranking factors proved that links to a site and page are more important than your on-site factors.

This is one reason that guest blogging is crucial to your SEO and for getting traffic to your website.

  1. Social Sharing from Influential Accounts is Vital

Everyone knows that virtually anything can go viral through social media sharing. Even some of the worst images and videos make it there. Social median channels like Facebook and Twitter still make the best outlets for sharing. If you guest blog with a site like TechTarget, you may find they are good about social sharing guest bloggers’ work. Once that happens, retweets and more Facebook shares continue from those popular social media accounts.

Google loves it when content gets retweeted and re-shared through social media through influential accounts. It makes the content more credible to the search engines.

Once you engage in guest blogging for the right sites, using quality content, and sharing on social media, your blog will climb the SEO ladder to success.

This article was contributed by Fred Harrington.