SEO or search engine optimisation is more than just getting your website a good rank on Google. It encompasses everything from making your site user friendly to getting more social media clicks. If you want to ensure that users come back to you after visiting your site for the first time, SEO can help you do this efficiently. Given below are some of the best tips you can use to optimize your entire site and not just a particular page:
Have a Specialization
The phrase “Jack of all trades, master of none” fits well here. If you want to attract more traffic, picking a specialization is an effective way to get more attention. This will allow you to market to a targeted audience and upload content keeping them in mind. A website that markets itself as miscellaneous has less chances of becoming as popular as one that has a specialization.
Include Keywords in Your Links
Ugly links such as those that are just a string of random numbers and alphabets are steadily going out of popularity. These are not popular with search engines and neither do they appeal to your audience. In place of them, you must use links that have keywords in them. For instance, http//yourwebsitename/interestingcontent/.
You will find that sites that are being updated with new content everyday are more popular than others on search engines. Therefore, to make sure that search engines find your site and show it on the result page, update it frequently with new content.
Make Other Websites Link to You
This is an aspect of SEO that you do not have much control over. However, there are many ways in which you can make other relevant websites link to your site. It is recommended that instead of wasting time trying to convince others to link to your website, you can take the time to create interesting and compelling content that other websites would want to share.
Have Search Engines Indexed Your Website?
It is generally assumed that search engines will do this automatically but this might not be the case sometimes. Make sure that popular search engines are crawling your website when people search for relevant content online. You can directly add them if this is not bring done automatically.
Write Content for Humans
It is understandable that you might be tempted to use as many keywords as possible in a single piece of content. However, this is not appreciated by the search engines which have become smart enough to recognize keyword stuffing and even by users who don’t want to read content that seems like it is written by a robot. Therefore, while including some targeted keywords is important, do this in a restrained manner and remember who is going to read it.
By following some of these simple steps sincerely, you can assure great search engine optimisation for your website. Even if you have hired a professional SEO team, make sure that they follow these amazing steps that will enhance the experience of your audience as well as help you get good ranks on popular search engines such as Google, Yahoo and Bing.