5 Tips For Choosing A Winning Domain Name

Owning a business comes with a lot of responsibility. Every business today has to have some type of website for their consumers. When it comes to creating a website, many business owners simply think that the domain name is not that important. However, a domain name is very important for your business.

When coming up with a domain name there are several things that you will want to consider in order to select the best domain name for your company. Here are 5 tips for choosing a winning domain name.

1 Make it Unique

When it comes to choosing a domain name it is important to make sure that you choose one that is unique for your brand. Choosing an iteration of a popular brand or blog or anything else can have disastrous results. For example, you cannot expect search engines to direct people to your page starwar.com instead of directing people to sites related to the popular movie Star Wars.

2. Keep it Simple

It is much easier for someone to remember a shorter domain name. It is also easier for people to type it in. If you currently have a good website name, but it is a bit long, try to shorten it a bit. Some examples of popular brands that have shortened their names for their domain name include the Huffington Post, which is shortened to HuffPo and PopSci, which is shortened from Popular Science.

3. Choose a .com

It is a good idea to choose a .com for your domain name registration whenever possible. A .net is also a good choice as it voices authority. If your domain name is not a .com or a .net you could lose out on type in traffic.

4. Keyword Use

It is important to use keywords sensibly when it comes to your domain name. While having keywords in your domain name can help, it can also hurt your brand if you over do it. In fact, an exact keyword match for a domain name does not have much of a ranking factor any longer.

5. SEO and Brandability

Domain names that have niche related keywords tend to do very well. A domain name such as technologyreview.com or seoblogtips.com make it easy to determine what the site is about, which results in higher search results.

When it comes to SEO it is also important to consider the brandability of the domain name as well. Choosing a recognizable brand name combined with a good niche keyword is the best way to go.

If you need some help coming up with a winning domain name, Marketing.club provides a great online tool to help you find a name for your website, product, or business. Choosing a domain name is a very important aspect for any business that wants to succeed and calling in professional help is a good idea.

The Best Tip You’ll Ever Get as a Web Developer – UI and UX Must Work Together

One of the challenges of building a new software is optimizing the user interface (UI) in order to enhance the user experience (UX). Many software development companies make the mistake of treating the two as totally separate issues, hiring different developers to handle each area of expertise. Oftentimes, this segregated approach will lead to inconsistencies or inconveniences related to the app’s design and functionality, leaving much to be desired in both departments. To avoid these problems, development teams need to start viewing UI and UX as two sides of the same coin in order to produce a program that will be loaded with features yet also aesthetically appealing and easy to use. With that said, here are a few tips you can use to make your UI is conducive to an enjoyable UX:

tablet and computer

Royalty free image from pixabay.com

Using a Design Platform that Addresses Both

The most important first step you can take to ensure you’re taking a balanced approach is to utilize a platform that places a strong emphasis on the unification of UI and UX development disciplines. Robust design software like ComponentOne (C1) Studio make it easy to build complete experiences in Visual Studio without having to rely on external tools or multiple developers. Such platforms let you use .NET to develop applications that make use of HTML5/Javascript, Silverlight, LightSwitch,WinForms, Active X, ASP.NET web forms, ASP.NET MVC, WPF, and UWP components. Using a centralized interface to develop both UI and UX ensures that there won’t be any gaps or overlooked issues that send you back to the drawing board later on.

Balancing Aesthetics with User-Friendliness

Using a platform that lets you operate in Visual Studio ensures that you have a real-time view of the changes you’re implementing so that the look and feel of the software remains consistent and fluid throughout the user experience. Being able to immediately view and test the results of your efforts ensures that you don’t encounter unnecessary time-wasting bug fixes and UI renovations after the initial release. It’s also important to ensure a fluid and similar experience and appearance across all device types, so choose platform that allows for desktop, web, and mobile development under the same umbrella.

Don’t be Deficient in Either Area

The difference between a decent software that doesn’t receive much attention and one that becomes extremely popular in a short period of time is that the latter usually has both an excellent UI and an impressive UX. Typically developers look to create a versatile and visually pleasing UI and then follow that effort with a refining of the UX as the final stage. However, using platforms like C1 Studio to keep a balanced view of both throughout the process is quickly becoming the new industry standard strategy because it largely prevents the need for unnecessary updates and revisions.

Consolidating Design Jobs to Create Harmony

In closing, building the UI and UX alongside each other at the same time certainly seems to work better than developing one before the other. Furthermore, a developer who is proficient in C1 Studio can replace multiple developers who come from either the UI or UX disciplines.