7 Travel Accessories That No Technology Enthusiast Should Overlook

Travel accessories are often seen as a necessity. They add some extra convenience to your trip, but many others are all about being fun. They’re simply too cool to miss and they can take your holiday to the next level. You’re right – this is about travel tech gadgets. Smart tools keep changing round the clock and can successfully turn a regular trip into the experience of a lifetime. Here are the best things to include on your list!

Sandless Beach Mat

Traveling to a place on the seaside? Chances are you’ll spend a few hours on the beach even if you travel with business purposes. While you can always use a chair or a regular towel, a sandless beach mat becomes the optimal solution in terms of convenience. Basically, this mat is literally impossible to get sand on it. It was originally designed for the military, yet it’s not available for those who are sick of blowing sand off their towels every 5 minutes. Plus, forget about the sticky sand too!

Travel Vacuum

No, this isn’t about vacuuming your hotel room before you leave. Instead, it’s about drawing all the air from your suitcase. Everyone knows how daunting it is to pack. Eventually you’ll have to jump on the suitcase to be able to zip it. It’s even worse when you come back because you don’t feel like folding clothes properly, not to mention souvenirs. The travel vacuum will detect pressure due to a built-in sensor and remove all the air from your suitcase. Basically, you can save up to 50% in space, leaving plenty of room for other small things.

Video Recording Sunglasses

It sounds a bit futuristic, but video recording sunglasses are now available to everyone. Not only they look good and can protect your eyes, but they will also record snaps of your everyday adventures. Sure, you can always use your smartphone, but you’re less likely to come up with a proper video. After all, you’ll have to hold it with one hand, so all those cool activities won’t look so cool anymore when you post them on social media. With these sunglasses, you provide a first person experience.

Foot Warmers

Traveling to a cold area? Foot warmers represent a must! Their main role is to make cold weather activities more comfortable. Nothing special so far! But when you can control the temperature with a remote controller, your whole experience goes to a new level. These gadgets come with a tech thermal feature that keeps your feet both warm and dry. They are water resistant and have a built-in thermostat to keep the temperature at the right level.

Multipurpose Bag

Your suitcase is directly responsible for what you can take. Sure, you’ll have to respect some standards if you fly, but generally, most suitcases barely have one or two pockets for small things – usually, on the outside. Safety first! A rolling upright duffel bag is more likely to provide a better organization. It has a separate bottom compartment – ideal for shoes or towels, as well as multiple pockets both on the inside and the outside. Organization has never been easier!

Wireless Speakers

Wi-Fi speakers allow you to play your favorite music anywhere – in the hotel room, on the deck, in your tent or during a picnic. They’re so versatile that they become a must-have accessory for any traveler out there. There are plenty of models out there, so choose something compatible with your smartphone.

Pocket Washing Machine

It makes no difference if you go camping or you choose accommodation in a fancy hotel. Laundry is often a main necessity that many accommodation sites overlook. A pocket washing machine seems hard to understand though. Luckily, you’ll find wash gadgets that can fit any bag. You need a few liters of water, as well as some washing liquid. Everything goes in a small bag. Turn the gadget on and do your laundry within minutes, regardless of the location.

Conclusion

In the end, all these gadgets are definitely designed to make your life easier. The list can go on forever, but these particular items are about both convenience and fun. In other words, they’ll save you time and money while adding a futuristic scent to your holiday. You can find most of these items at a retail store like Target, and lower the cost of your purchase by using a Target promo code.

Top Ten Amazing benefits of guest posting

Posting a link of your blog to your Facebook profile is not a bad idea but you will not get many readers from there. Guest blogging can help you to get the number of followers that you are looking for. Guest blogging is one of the most effective and easiest methods to boost traffic on your blog site. And that is not it; guest blogging has some further benefits to offer for writers and publishers. Complied below is the list of benefits from NewswireNEXT.

For writers

Build authority:

Search engine optimization will become very easy with guest posting as the backlinks of your website or blog will increase. Every host allows the guest poster to include link in their blog which helps them to left a footprint at their site. This is an authoritative and legitimate way to get backlinks.

Organic traffic:

The traffic that guest posting will drive to your website will be original. Getting organic traffic on your blog will help you to get more followers. But you have to engage them by providing the quality content.

Social media fame:

As you will be interacting with a larger audience via guest blogging you will certainly get the chance to introduce them to your social media profile as well. It will then become a good source to get recognition and personal branding for you as an authority in your niche.

Relationships with bloggers:

Getting relationships with experienced bloggers will definitely help you in the long run. You will understand the power of networking and will come to know the perspective of other bloggers of the same niche.

Build your mailing list:

Capturing traffic is not an issue with guest posting. You can also ask the readers of your post to opt in for the mailing list so that they can get updates about your blog. You will then get more subscribers for your RSS feed.

For Publishers

Social proof:

The proof is very important in building credibility and this credibility then leads to the growth in community. This way blogger can contribute in your message and can spread it more efficiently.

Something different:

Your readers like your niche and writing skills but you have to provide them with something different at times as well. You can give your readers a new perspective on the same niche and this will create an iron sharpening iron community.

Unique content:

This is the best way to get more content for your blog. Not only the quantity but you can also ensure the quality and relevancy by opting the guest by yourself. This is how you can sav your own time and can still provide your subscribers with the content that they are looking for.

Increased income:

Guest blogging will also help you financially as you can be able to earn additional ad sense income, affiliate income. You can also sell products by hosting the guest blogging on your site.

More authority:

This will help you in becoming authoritative in your niche as people will start considering your blog as a place where they can find answers to the questions they are looking for. This authority will help you in the long run as more and more people will be encouraged to join the platform.

5 Inspirational Quotes For Tech Startups Can Learn Wisdom From

As the tech industry continues to boom, more and more people are taking the leap of faith to quit their daytime jobs in hopes of making their dreams a reality. And while enthusiasm and optimism is essential if you want to make it in your industry, it’s also important to have some wisdom.

All too often many entrepreneurs make the common mistakes that most new business ventures make which is why so many fail. Whether if its not being prepared, not getting the right help, ignoring vital data, or trying to grow too quickly, young startups are not breaking through because they lack the experience and insights necessary to flourish.

So if you plan on launching a new venture, here are some inspirational quotes you can learn from:
 

  1. “Starting your own business is like riding a roller coaster. There are highs and lows and every turn you take is another twist. The lows are really low, but the highs can be really high. You have to be strong, keep your stomach tight, and ride along with the roller coaster that you started.” – Lindsay Manseau

 

This is a very important piece of wisdom for you to understand if you truly want to make it. All to often entrepreneurs new to the space get so excited when things go right that when they go wrong, it feels like its the end of the world.

Phil Jackson, one of the greatest NBA coaches of all time, used to teach his players to stay in the middle and not allow the highs and lows to effect you too much. This is why they called him the Zen Master.

 

  1. “Inaction breeds doubt and fear. Action breeds confidence and courage. If you want to conquer fear, do not sit home and think about it. Go out and get busy.” – Dale Carnegie

 

When things go wrong, it can cause you to second guess yourself and you begin to freeze and stop taking action. While it is important that you take the time necessary to learn from your mistakes, don’t let it paralyze you. Just keep pushing along even when it may feel like all hope has been lost. Just remember that every day gives you a new set of eyes.

 

  1. “From my very first day as an entrepreneur, I’ve felt the only mission worth pursuing in business is to make people’s lives better.” – Richard Branson

 

If there ever comes a point where you lose sight of what your mission is in your business, then just remember this quote from Richard Branson. Your only job is to create a product or service that makes people’s lives better. If you are not solving some sort of problem that people need help with, then your business is moving in the wrong direction.

 

  1. “What do you need to start a business? Three simple things: know your product better than anyone, know your customer, and have a burning desire to succeed.” -Dave Thomas

 

Here is a great inspirational quote from the founder of one of the largest fast food retailers: Wendy’s. When you think about when Dave started his business and read this quote, you can see here how it is timeless and will never change.

Every entrepreneur must be able to connect the dots between the customer and the product or service. In reality, you are just a bridge connecting the two as a maker of relationships.

 

  1. “It’s easy to get caught up in the day-to-day hard work of running a business and completely forget that while solving problems and building something you can be proud of, you also have an incredible opportunity to shape the future. Even better, you have the chance to meet amazing people and do amazing things along the way. It’s important not to get lost among the trees and forget about the amazing, beautiful forest you’re planting.” – Colin Wright

 

When you are trudging along on your day to day grind, don’t forget that the journey is a destination unto itself. The day to day work you do and the experiences you have are just as important as the final destination.

Find more inspirational quotes at

https://motivationping.com/quotes/

https://www.inc.com/murray-newlands/25-inspirational-startup-quotes.html

The 10 Most Promising Startups of 2018

Among the crowds of rising startups, there are several that stand out. They have combined innovative ideas with substantial support from private equity firms. Robust business plans and copious financial backing poise these firms for success. Whether they are in the midst of a meteoric rise or have slowly grown into their own, these 10 companies are the startups to watch in 2018.

  1. LimeBike

The dockless bike-sharing company has come a long way since it launched in June 2017. In only a few months, the startup’s bright green bicycles have shown up on the streets of places as diverse as Seattle and Switzerland. The eagerness of venture capital companies to invest in the burgeoning startup spurred its growth, and in less than a year, LimeBike has snagged more than $60 million in funding. The startup currently provides more than 10,000 rides a day in the United States alone.

  1. NIO

The Chinese startup, founded in 2014, is poised to offer Tesla stiff competition in Asia and abroad. The electric car company achieved unicorn status in 2017, roping in more than $1.6 billion in funding. NIO recently debuted their electric SUV, the ES8. It retails at about half the price of Tesla’s basic Model X SUV, spurring speculation that Tesla will have trouble conquering the electric car market in China. NIO plans to use its new funds to develop self-driving cars and expand its operation into the US.

  1. Cloud 9 Perception

If robotics and automation are the future, Cloud 9 Perception is the time machine. Based in Arlington, TX this innovative startup is bringing vision and perception to robotics. Those cool robots at manufacturing plants will soon be aware of their surroundings and act intelligently based on what they see. Cloud 9 Perception develops custom hardware and software for Machine Vision Systems.

  1. American Well

When Roy Schoenberg moved to the US in the 1990s to attend medical school at Harvard, he never imagined that he would one day be the CEO of America’s hottest telehealth startup, American Well. With the help of his brother Ido, Dr. Schoenberg has built the Boston-based company into a juggernaut of modern healthcare tech. The service allows patients to bypass waiting rooms and exam tables by connecting users directly with healthcare providers over the internet. The company recently scored a coup when it inked a lucrative deal with Meuhedet, one of Israel’s largest HMOs.

  1. ByteDance

Owner of China’s popular Toutiao website and app, ByteDance has been busy acquiring hot new properties to expand its purview in 2018. Its most significant purchase to date has been Musical.ly, the video and music startup. According to reports, ByteDance shelled out $1 billion to purchase the video app. They also snagged news aggregator News Republic for $86.6 million. ByteDance hopes to use its latest funding round of $50 million to further expand in Asia and the United States.

  1. Remitly

Co-founded by Indian engineer Shivaas Gulati, Remitly allows users to send money transfers internationally from the convenience of an app. The app currently supports transfers to eight Latin American countries, India, and the Philippines. Based in Seattle, Remitly has attracted favorable attention from venture capital firms. Since its founding in 2011, the company has garnered over $200 million in venture capital funding. In 2017 alone, Remitly raised $215 million, the most significant financing round that year by any Pacific Northwest startup. The firm will use its new capital to expand its operations in the Philippines, where it recently rolled out a new service that allows cruise ship workers to make mobile payments without leaving their ships.

  1. Acko

With over 300 million smartphone users, India is the perfect market for online startups. Mumbai-based insurance startup Acko is targeting millions of mobile phone users who own motorized vehicles. Acko, which launched in 2017, has received a hefty seed round of $30 million from investors like Kris Gopalakrishnan, CEO of Infosys, and the Indian branch of American venture capital firm, Accel. Amazon is reportedly in talks with Acko to sign a landmark deal that would allow the online giant to distribute insurance through Acko. The startup is also planning to expand their focus to health insurance and travel insurance.

  1. Lemonade

Although started in 2015, the online insurance company has rapidly expanded into eight states, including California and New York. By providing a handy way to file insurance claims from a simple app, Lemonade has revolutionized the insurance industry. Investors demonstrated their confidence in Lemonade in 2017 with a funding round that reached $120 million. Lemonade intends to use their new funds to expand services to include additional states.

  1. Menlo Security

Based in Menlo Park, California, Menlo Security focuses on cloud-based cybersecurity and malware protection. The startup’s approach to malware prevention gained it attention from Sutter Hill Ventures and General Catalyst, who invested more than $45 million in the growing startup. The company began to gain traction in 2017 when they completed their Series C round of funding and added $40 million in funds. Menlo Security will use their latest funding to expand into Asian and European markets.

  1. Tala

Founded by charismatic CEO Shivani Siroya in 2011, Tala allows users to apply for credit from their smartphone. Rather than researching users’ backgrounds, Tala uses everyday activities to gauge trustworthiness and reliability. Venture capital firms have jumped on board to the tune of $44 million. Investors aren’t the only people attracted to the flourishing startup. Kevin Novak, Uber’s former head of data science, left the beleaguered company in December 2017 to lend his expertise to Tala.

Whether they’re focused on snazzy electric cars or insurance, these startups are ready to break out in 2018. They have combined fresh injections of cash with innovative business strategies to develop their brands. Some may just be starting, while others are ready for an IPO. Whatever the case, these growing startups have promising futures.

Municipalities Going High Tech with Parking Enforcement

New technology is making parking enforcement programs more efficient, and a bit controversial. The traditional tools of gates, decals, fob passes, parking attendants and ‘chalking’ tires are becoming obsolete. Municipalities are under pressure to reduce costs and improve revenues on their parking facilities. Hospitals and universities are trying to maximize their limited available parking while at the same time trying to increase the size of their operations.

A new tool called License Plate Recognition is changing everything. By using cameras to capture license plate numbers almost everything can now be automated. The plates are run through multiple databases and can control everything from expired permits to time and day violations. Unauthorized visitors are quickly identified, and e-ticketed. No parking attendants are needed to write and place the tickets. Stolen cars can be reported immediately.

Hello Big Brother

However, there have been some complaints about Invasion of Privacy and excessive data collection. The systems have been used on Police cars to scan plates in residential neighborhoods. The ACLU has complained about the endless collection of personal data and tracking of vehicles. While Police departments say that tracking license plates can help solve criminal investigations, tracking everyone, without cause, is probably not constitutional.

However, some police departments have reported that mobile readers have been problematic. Some readers will scan everything in sight and report lots of inaccurate data.

So, here we are with another debate over technology, privacy rights and cost efficiency vs. government overreach. It will be interesting to see how this plays out. Eventually, new regulations, and the courts, will need to create a proper framework for this new technology.

How to Wipe the Data from Your Old Computer

How many of you have an old computer (or several old computers) sitting in the attic of your house because you don’t want to throw it away?

This is a real, and legitimate, concern and something that almost everyone thinks about when they are buying a new computer.

It’s one thing to get the data transferred from your old computer to the new one – most companies offer this as a service when supplying the consumer with a new PC or laptop and if they don’t, its quite easy to transfer data from one to the other using a USB drive. However, what you do with the old computer after transferring your data is quite another matter.

It is Very Hard to Delete Data from a Hard Drive

Most people are at least partially aware of this fact: It is very hard to completely remove data from a computer. Without going into too much detail the data on your hard drive is organised and accessed using a file allocation table. This makes it easy for the computer to find the data on a hard drive even if that data is stored in several different locations. When that data is deleted from the computer it is removed from the file allocation table but crucially it is not physically removed from the hard drive.

Even if you delete a file, then empty the recycle bin, the data is still not destroyed. In fact, even if you format the hard drive and reload the computer, that data is not necessarily destroyed.

You may not be aware of those technical details, but most people are still fearful of throwing away their old computers because of these very reasons – what if someone manages to get hold of that data? And that concern is very real – with internet banking being the norm these days the data on a typical home computer can be very sensitive, let alone a business computer.

How to Destroy Your Data

So, if you want to throw away your old computer and free up some space in your attic how can you do so safely? The answer is to securely erase all the data from your hard drive before you throw it away.

The easiest way of doing this is by using data erasure software to format the drive. This software can securely wipe all the data from the hard drive. And this doesn’t just mean removing that data from the file allocation table but also destroying the physical data from the hard drive. Once again, without going into too much detail, this is done by writing over every single drive sector with random characters. This ensures that every last byte of data that was on the drive, is directly over-written and destroyed.

These programs will work perfectly with your old computer hard drive but they also work with camera data cards, USB flash drives and pretty much any other data storage medium.

What If I Can’t Access My Old Computer?

If your old computer is not working or not booting up properly you still have a couple of choices. You can either pick up an external drive caddy so that you can attach your old drive and read it from your new computer, or if all else fails, you might have to resort to physically destroying your old hard drive – for example by hitting it with a hammer. Although this is not recommended unless you have no other options. The reason being that even physically damaged drives can still have data restored from them in some cases – so if you want to be safe then using a secure data erasure program is the safer option by far.

Business as a Service Where Virtual Meets Physical

If you look at all the innovations in the 21st century the Internet must be up there at the top. Not only is it a real feat of technology but it is such a huge enabler for business.

By far the most amazing thing about the internet, from a business point of view, is that it connects people together from all over the world. Once upon a time, if you were starting up a small business then you could only sell to people who were geographically near to you. Sure, companies could still export products all over the world, but the logistics of doing this – of finding those customers, building relationships and arranging transportation – were very difficult and reserved for large and well-established corporations with the budgets for doing so.

Along came the internet and made it easy, and inexpensive, for anyone to make international deals, for anyone to buy products at a low cost direct from the manufacturer and for anyone to connect with potential customers all over the world.

It Gets Even Easier Now, With Amazon FBA Business

That was just the beginning when it comes to the Internet making business more accessible for start-ups and entrepreneurs. Now with services like Amazon FBA Business not only do you have theoretical access to customers all over the world, you have easy access and you also have access to logistics, worldwide delivery, storage and many other facilities offered directly to you by one of the most successful logistics company in the world.

So, what exactly is Amazon FBA business? Think of it like business as a service. Amazon pretty much offer you a fully established business model as a service – so you have your product ready to sell, and they will do the rest. You can ship your product to them in bulk where they will then store it securely in their warehouse, it can take advantage of their global distribution network, you get access to their entire customer base, via their online retail outlets such as Amazon.com and you get the full product management facilities that Amazon themselves use.

If you have ever tried to set up such a business by yourself then you will know how much of a huge deal this is and just how much it lowers the barriers to entry that are traditionally associated with starting a new product driven business.

If you think this is great for business, its even better for the consumer. Barriers to entry tend to mean that the corporate giants have at least some form of monopoly in their respective industries – its very hard for anyone to compete with them, so they can sell at whatever price point they see fit, and the consumer has no say in the matter. With Amazon FBA business that all changes, anyone and everyone can compete with the big-guns, and on the same footing. Competition drives up quality and drives down price – two things that any consumer will welcome.

RemoteToPC – Remote Support Tools made for IT people

RemoteToPC is unique remote support software designed specifically for IT people.  The genesis of RemoteToPC was in January 2014 when LogMeIn first began to charge for its previously free remote desktop access application. So they began an effort to create an alternative to LogMeIn.

The brainchild of Steve and Aaron White (a Texas based father and son IT and programming team), RemoteToPC started out to be different from other remote support tool solutions. “We wanted to be different. We wanted it to be affordable, easy to use, and offer things no other product did” said Steve White, the President of RemoteToPC. “We actually offer basic remote monitoring and alerts built into every install. So, not only do you get remote PC access, you have active monitoring of core metric data such as CPU, RAM, and Disk.”

RemoteToPC looks similar to LogMeIn Central in its web based “Command Center”, but then there is more of a TeamViewer feel inside of a remote access session. The pricing is annual and based solely on the number of remote end-points. Other than user-management, and Heartbeat monitoring (monitoring servers up/down status) offered exclusively in the Enterprise level plans, all plans offer the same feature set, including unlimited concurrent sessions.

Prices start at $99 per year for a 10-remote computer plan $299 for a “Enterprise level” 100-remote computer plans, $899 per year for a 500-remote computer plan, and so on.

As of the writing of this article an Android join client was just being released. “We’re continually adding features. Android is first, Mac and iPhone support is next” said Aaron White, CTO and chief developer of RemoteToPC.

Other features not currently offered at the time of this article include Remote Printing, Wake-Up-On-Lan, and Mac support.

With a chief nemesis of the remote access juggernaut LogMeIn in their sites, this startup has a long road to climb, but if LogMeIn raises prices again in 2018, that will do nothing but help accelerate their ascent, particularly in the IT or MSP world.  Worldwide the Tech sector is one of the most rapidly growing sectors, and that includes remote tech support, or support gigs as the gig economy expands. In 2013 (a year before RemoteToPC began), Gartner said that IT service management software for MSPs and midmarket business was estimated to be a $10 billion market segment, or over 55% of the worldwide ITOM (IT Operations Management) software market. As of 2017 that estimate is now over $14 billion.

RemoteToPC says they are growing and they currently have happy customers all over the world.  One of the things we’re wondering is will they raise prices as new features become available? “No, there are no plans to at this time. Even if we do, we’re always going to keep lower than companies like LogMeIn. That’s part of our purpose. To make an affordable remote support software. That’s the reason we started.” said Steve White.

With that kind of philosophy as part of their startup vision, RemoteToPC’s tagline of “Made by IT people for IT people” makes sense.

The future of virtual reality

Virtual reality is no longer a futuristic concept – it’s already here, it’s already being used and with virtual reality hardware such as Oculus Rift it’s even more tangible than ever before.

Having said all of that, virtual reality really is still in its infancy and with everything on the market right now you could think about virtual reality as a blank internet. All the equipment is available, the infrastructure is in place and the technology is available for everyone to start using. Now it is time for the best technology companies out there to start making cool things out of this relatively new technology.

Now the most common use of virtual reality is gaming – it’s easy to see how well these two go together and if you have every played a game using the Oculus Rift you will know how much fun it is compared to traditional 2D or 3D gaming.

But what is next for virtual reality and how can it improve our lives?

To answer this question, it’s a good idea to think about how technology is changing the world in which we live. With the advent of the internet we are gradually doing more and more online – for example most of us now shop online, we do our shopping online, we chat to our friends online and things like walking down the highstreets, meeting up with friends or even reading a book seem old fashioned, out of date. This is great because it gives everybody access to these facilities – for example you can order goods from companies like Amazon no matter where you are in the world, you can do your shopping even if you are not anywhere near a supermarket and you can read any book you can ever think of.

The downside is that we just don’t go out as much anymore – we don’t visit a store to test out a product before we buy it, we don’t meet up as much with our friends and this is making our lives far duller even if it is making us more efficient.

This opens the door to one of the coolest potential uses for virtual reality and something that has been predicted repeatedly in futuristic films and TV shows. With virtual reality we can combine the physical with the virtual.

Imagine that you can merge an online shop with a traditional high street shopping environment in virtual reality – when you “visit” the online web store you step into the store using virtual reality technologies. You can browse products as you would have done in the past, speak to a shop assistant and virtually test out a realistic version of any product before you buy it.

If you were planning to buy a house you could take a virtual tour of the house to see what it looks like, what it feels to walk around, without even being there.

If you want to chat online with your friends you can all meet up in a virtual café and have a coffee together.

These things, once seeming so futuristic, are more than possible with virtual reality technologies that are available right now.

Companies such as Districts.io have already developed conceptual versions of the software that can make these virtual worlds possible as well as tie them in with physical environments such as shops, real estate and even traditional classroom teaching environments.

All that remains is for existing businesses to start building on virtual platforms such as Districts.io and not only will virtual reality really blossom but the way we live our lives will change forever.

The Basic Benefits of Business Branding with Social Media

Can you imagine thinking that social media was simply a fad that would fade away? Well, there was a time when business owners, even the big corporate giants, thought social media was for kids and that it would be a passing fancy. These skeptics have been proven wrong over the years to the tune of social media growth to more than 2 billion users across multiple active social media platforms.

Today, the major players in social media, like Facebook, Twitter, Instagram, and LinkedIn are marketing giants that provide businesses with valuable information and demographics about their customers. Most of your interactions across social networks is free, unless you choose to advertise, which is a topic for another time.

Social media for business branding is not optional anymore. It’s imperative.

How can social media benefit your business?

  • Valuable Data – The real-time data on social networks is of great value to your business. Every day, here are millions of Twitter Tweets, Facebook Likes, and Instagram images and videos shared by users. Behind all this interaction lies a lot of information about them, including what they like, who they are, and how they feel about various brands, like yours. By ‘listening’ to your followers and customers and engaging with them daily, you can make smart business decisions by paying attention.
  • Rich Customer Experience – Because social media allows you to engage and interact with your customers, you can better serve them. You can answer their questions, address their concerns through public comments, in private messages, or by hosting a Q&A session once a month. Showing you’re human, shows them you care about their satisfaction with your brand.
  • Brand Awareness – Improving your brand awareness is one of the major benefits of engaging on social media. Social channels make it easier for your customers and potential customers to find you. It’s likely they will connect with you, which results in a better customer relationship and higher retention.
  • Increase Web Traffic – Your blog and website can be promoted via social media channels, which helps boost your overall traffic. Your search rankings will also be improved with the increased social media interactions like retweets and shares across channels.
  • Fast Way to Share Content – Social media is now the fastest and most effective way to share content to a local to global audience. Every single day is another opportunity to provide a unique and special experience to your audience and customers. Content curation, social engagement, and liking content meshes together to boost your brand. If you cannot engage daily, you can outsource some tasks or find a reliable automation tool to automate some of your menial tasks. Remember, the end goal is to interact as humanly as possible.

Social media also allows you to generate more targeted leads, run targeted ads that offer real-time results, learn what your competitors are doing, geo-target content, and build amazing customer relationships.

If you’re not using social media channels to boost your brand, you’re behind your competitors. Simply put, social media is crucial to your business.

Article by The Small Business Blog