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The Basic Benefits of Business Branding with Social Media

Can you imagine thinking that social media was simply a fad that would fade away? Well, there was a time when business owners, even the big corporate giants, thought social media was for kids and that it would be a passing fancy. These skeptics have been proven wrong over the years to the tune of social media growth to more than 2 billion users across multiple active social media platforms.

Today, the major players in social media, like Facebook, Twitter, Instagram, and LinkedIn are marketing giants that provide businesses with valuable information and demographics about their customers. Most of your interactions across social networks is free, unless you choose to advertise, which is a topic for another time.

Social media for business branding is not optional anymore. It’s imperative.

How can social media benefit your business?

  • Valuable Data – The real-time data on social networks is of great value to your business. Every day, here are millions of Twitter Tweets, Facebook Likes, and Instagram images and videos shared by users. Behind all this interaction lies a lot of information about them, including what they like, who they are, and how they feel about various brands, like yours. By ‘listening’ to your followers and customers and engaging with them daily, you can make smart business decisions by paying attention.
  • Rich Customer Experience – Because social media allows you to engage and interact with your customers, you can better serve them. You can answer their questions, address their concerns through public comments, in private messages, or by hosting a Q&A session once a month. Showing you’re human, shows them you care about their satisfaction with your brand.
  • Brand Awareness – Improving your brand awareness is one of the major benefits of engaging on social media. Social channels make it easier for your customers and potential customers to find you. It’s likely they will connect with you, which results in a better customer relationship and higher retention.
  • Increase Web Traffic – Your blog and website can be promoted via social media channels, which helps boost your overall traffic. Your search rankings will also be improved with the increased social media interactions like retweets and shares across channels.
  • Fast Way to Share Content – Social media is now the fastest and most effective way to share content to a local to global audience. Every single day is another opportunity to provide a unique and special experience to your audience and customers. Content curation, social engagement, and liking content meshes together to boost your brand. If you cannot engage daily, you can outsource some tasks or find a reliable automation tool to automate some of your menial tasks. Remember, the end goal is to interact as humanly as possible.

Social media also allows you to generate more targeted leads, run targeted ads that offer real-time results, learn what your competitors are doing, geo-target content, and build amazing customer relationships.

If you’re not using social media channels to boost your brand, you’re behind your competitors. Simply put, social media is crucial to your business.

Article by The Small Business Blog

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Germany Kent shares 5 Smart Strategies to kick off 2017

When Mindfulness, Tech and Philanthropy Collide | Influencer Insider Tips

Germany Kent is a Social Media Marketing guru who has been named one of the Top 100 most influential people on Twitter and was just named to Evan Carmichael’s list as one of the Top 100 social media experts to follow on Twitter. Looking forward to the New Year with motivation, the thought leader is dishing on simple things you can do to optimize your life.

  1. Take care of your mind. It is so important to feed your brain. Nurture your mind, be good to your mind and develop strong mental habits. Work your brain like you would work your muscles at the gym. This will keep you in the right mindset. Pay attention “on purpose” and develop a resistance to negative thoughts that may try to enter your mind. Having the right mindset will guarantee success.
  2. Create a minimal lifestyle. Do not be in such a hurry. Slow down. Enjoy the moment – or should I say, moments! Life is beautiful and meant to be enjoyed. Take time to go to the park, or beach (my personal favorite). Slow things down at least twice a week. Find that personal time to just be alone and learn to enjoy your own company. Create a space of freedom in your life where calmness and contentment can grow.
  3. Evolve. Be in a state of constantly growing and learning. Elevate your game so that you can become better. Accept the challenge of being a better you. Do not wait for others to open a door for you, find a window to squeeze through or build another door. Find out what it is you like – do more of that. Be unapologetic about achieving your goals.
  4. Be your best cheerleader. Do not be the reason you do not succeed. Self-talk is so important. Learn to lift yourself up by freeing yourself of negative talk. Encourage yourself, love yourself, and believe in yourself. And whatever you do, do not go negative on social media. If you feel that you cannot be positive, just go neutral until you can pick yourself back up. Your social media is your business card and you will be held to what you post. Besides, it is hard to lift someone else up if you are negative. No negative talk – period.
  5. Give back. Volunteer. Find a cause to support or a person to mentor. Learn to be a vessel of hope and encouragement to someone else. Research shows that those who volunteer are happier and healthier. Volunteering and helping others can help you reduce stress, combat depression, keep you mentally stimulated, and provide a sense of purpose. Remember, if you’re not reaching back to help anyone, then you’re not building a legacy.

Follow Germany @germanykent

Germany Kent is a social media expert, author, and entrepreneur with decades of experience in personal branding, social networking, and entertainment. A successful Hollywood commercial actress and media personality, she has interviewed Oscar, Emmy, Golden Globe, and Grammy winners, pro athletes and newsmakers. She is also a dynamic public speaker and in demand coach and consultant and a former award winning college administrator and corporate executive. Her newest book You Are What You Tweet: Harness the Power of Twitter to Create a Happier, Healthier Life is a self help guide packed with tools, tips, tricks, secrets, and strategies for mastering Twitter and turning it into a powerful vehicle for self transformation.

How to Use Twitter

Twitter, just like any other free social networks requires you to sign up; full name, phone number or email and a password would be required. You will also need to create a username which will be your public name.

Once your account is activated, begin searching and following other accounts whose posts (Tweets) interest you. Twitter will also recommend great accounts once you are signed up.

Twitter is very simple to use. After your account must have been activated, you can now upload a profile pic and update your bio. After then you can begin posting tweets by entering you message (140 character limit) in the ‘what’s happening’ box. Anytime, you can also delete tweets on your twitter account. You will also notice there is a news feed; it is where you will see what everybody following you is posting in real time.

However, to receive feeds you will need to follow other users too; it could be friends, celebrities and so on. You are allowed to follow numerous persons, as much as you want and you can also decide to ‘unfollow’ them when they seem less interesting.

In addition to your tweets, a few tags or commands can also be included for an amazing experience.

@username– Used specifically for messaging someone on twitter, you simply type @ and his or her username and enter your post.

They will get a notification in their feed whether they are following you or not. However, note that protected tweets would disable users who are not following you to seeing your mentions or replies.

Retweet RT”- A retweet is displayed as ‘RT’, It is simply re-posting of tweets. This feature allows you to retweet your own tweets or if you love or admire a tweet posted by someone.

Simply retweet by pressing the button, this automatically inserts the tag ‘RT’ and username of whose tweet you are retweeting.

Hash Tags ‘#–   #hash tags are allowed on twitter to specify the topics or headlines of a tweet. It allows users to easily follow-up on specific subjects and track recent tweets on a given topic in real time.

Twitter takes up the responsibility to censors trending hashtags that are offensive or abusive.

Direct message– Direct Message allows privacy on twitter. Texts or messages can be sent privately to a twitter user or group of users. This feature allows you to have private chats with your followers about tweets or other things.